INFO

Meet the creative behind
the brand

Oh, Hello!

I'm Chloe' creator of nostalgic cakes and mumma of two beautiful children, they are my all.

I love to bake, Willow George Cake Co is both my obsession & my creative outlet, combining my two passions beautiful ingredients and an endless source of creativity (thanks to my lovely clients) I love good cake and I love to create, I have always baked sweets and naturally fell into my little cake business.

As a young child, I would sit in the kitchen watching my mum create all the family birthday cakes, eager to ‘help’ where ever I could. It was in this kitchen, with this spectacular woman 1 learnt how to decorate, fill and ice a cake correctly, also how to fix little issues that would arise. I continued to learn from both my grandmothers, alternate styles of baking with influences from different corners of the globe.

We bake with beautifully sourced ingredients,  as local as possible - where we can from small south coast farms.

Baking for us is meaningful, as such, from-scratch recipes (that is, butter, sugar, flour, eggs) are thoughtfully prepared from traditional old fashioned recipes we have refined over the years.

We have a small team based in the Illawarra region NSW Australia. Its here, we create all sorts of delicious cakes and baked goods from our little Wollongong studio.

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Butter makes it  better..
cake vanilla wollongong

Our cake flavours